Without marketing your company, you’re not going to receive as much business, and in turn, you won’t be making as many sales to support your revenue stream. That’s just Business 101 right there; we don’t need to remind you how the concept of marketing works (though we just did).

Why You Should Incorporate Halloween Into Your Marketing Plan

So, while every small business owner knows that you have to spend money in order to make money, many of these owners don’t take advantage of major holidays to help promote their business. Our small business lenders think that you should use a holiday like Halloween to your advantage for a number of reasons:

  • You’ll drive in more traffic
  • It’s a low-cost investment (decorations, for example)
  • It’s a fun time of year that people easily identify with
  • It’s a great way to smoothly transition into the holiday season
  • You can host Halloween-related events that promote your business

When it comes to small business marketing ideas, we’re under the impression that you should exercise your creativity. The sky’s the limit, and so long as you’re spending most of your efforts managing day-to-day odds and ends, why not have a little fun and embrace the Halloween spirit this year?

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Decorate Your Storefront

If you have a brick-and-mortar business, why not really get into the spirit with some spooky (but still family-friendly and otherwise non-offensive) Halloween decorations? A modest investment of about $50 to $100, if that, will not only help get more customers through the doors, but also encourage a sense of fun and festivity among your employees. That’s a decorative win/win.

Try to incorporate Halloween decorations in a way that actually complements what your business sells or does. For example, if own a local hair salon, place a cut out of Wednesday Adams or Elsa from Frozen with a Happy Halloween message.

For bonus points and free marketing, try your best to carve a unique-looking jack-o-lantern so that people who walk by your store will take pictures of it and put it up on social media. At that point, they’re the ones who are marketing your business!

Offer Spooky Deals For Spirited Patrons

We’ve all read our fair share of generic “Deals so good that it’s scary!” claims around Halloween. While the ad copy itself may be a little stale at this point, it doesn’t hurt to offer some promotional deals that target those who really get into the holiday.

For instance, the fast-casual Mexican restaurant chain Chipotle hosts their annual “Boorito” event in which customers can dress up in their favorite Halloween costumes and head in to receive a four dollar burrito. More or less, that’s over half off of their standard pricing and it certainly attracts a lot more business than usual.

Consider following suit by offering discounts or special incentives for customers to come in dressed in their Halloween best.

Align Your Services To Cater To The Holiday

Depending on what your business does, this tip may not apply to you, but if you run a hair salon or medspa-type establishment, you should try to offer specials to help dedicated costume wearers “play the part.” Really, some people love to go all-out for Halloween and dressing up, and they’ll need help with their makeup, hair, or nails. That’s all the more reason to visit your small business!

Give Away Free Treats

No matter what time of year we’re concerned with, it seems like people will always be food-motivated. People also enjoy something that’s free, often to the point of accepting something that they’ll never even use. “It’s free, why would I not take it?” tends to be the mindset of the majority of consumers. Well, with food, candy, and other types of treats, at least what you’re giving away is practical in the sense that they’ll be eating your free giveaways.

This low-risk low-reward marketing investment may turn some would-be customers into quality business, and who knows, maybe the day’s numbers will set an all-time high! Worst case, spend capital on a few bags of candy or Halloween-themed bakery treats won’t set you back too much.

Get Involved In a Local Halloween Event

If there’s a way to sponsor an upcoming Halloween-themed event, it’s worth your while to get your foot in the door and consider this the official kick-off to your holiday marketing efforts. Not only would this serve as a fun way to gain exposure to your brand, but a local community event is also a great way to interact and get to know some of the people in your area. It’s all about branching out and getting your name out there — both as a brand and your personal name as a proud business owner.

In Need Of Additional Capital For The Holidays? Contact Us For Asset-Based Loans!

There’s no time to wait multiple months just to receive a SMB loan from the bank. Get started with our rapid small business lending solutions from The Commercial Finance Group.